Cognitive dissonance makes criticism feel personal. Once your identity gets tied up in the work, feedback stops being useful input and starts feeling like something you need to defend against.

pretty much

your brain hates blank space, so it fills it with the nearest sample: you

In 2010, Microsoft launched the Kin, a social phone built for teenagers.

think of it like designing a hotel room while standing in your own bedroom. everything feels obvious because you know where your socks are

annoyingly, no

asking helps, but the chapter is warning you about the gap between what feels true and what survives contact

In 2010, Microsoft launched the Kin, a social phone built for teenagers. It had been in development for two years and reportedly cost around $1 billion. Then it…

yep. the work stops feeling separate from you is the trap door

then it shows up as kin had too much of microsoft in it

(1957).

name the ego move before it starts writing product rationale

ask what the user needs if nobody gets credit

and if a choice only works for informed, patient, caffeinated people, treat that as a bug

that’s the series tbh

design psychology is mostly noticing the human nonsense before it ships

deal. hydrate first