The longer you work on something, the less clearly you see it. Familiarity, overconfidence, and false understanding make your own design feel better and clearer than it really is.

pretty much

your brain hates blank space, so it fills it with the nearest sample: you

In May 2009, Google announced Google Wave and the room loved it.

think of it like designing a hotel room while standing in your own bedroom. everything feels obvious because you know where your socks are

annoyingly, no

asking helps, but the chapter is warning you about the gap between what feels true and what survives contact

Nielsen Norman Group: Confirmation Bias in UX Research.https://www.nngroup.com/articles/confirmation-bias-ux/

yep. it feels better because it feels easier is the trap door

then it shows up as what google wave looked like from the inside

Then Wave opened to 100,000 users in September 2009 and normal people hit a wall.

make the hidden assumption visible before the review starts

then test the behavior, not just whether the room nods

and if a choice only works for informed, patient, caffeinated people, treat that as a bug

that’s the series tbh

design psychology is mostly noticing the human nonsense before it ships

deal. hydrate first