Real taste comes from seeing a lot of good work over time. The mere exposure effect does something else: it makes your own design feel good just because you have looked at it too long.

pretty much

your brain hates blank space, so it fills it with the nearest sample: you

In the late 1960s, Robert Zajonc showed people unfamiliar shapes, faces, and nonsense words.

think of it like designing a hotel room while standing in your own bedroom. everything feels obvious because you know where your socks are

annoyingly, no

asking helps, but the chapter is warning you about the gap between what feels true and what survives contact

Ask one question when a design starts to feel good: do I like this because it is strong, or because I have seen it too many times?

yep. a good eye is trained is the trap door

then it shows up as repetition can fake the same feeling

In 2005, News Corp bought MySpace for $580 million.

make the hidden assumption visible before the review starts

then test the behavior, not just whether the room nods

and if a choice only works for informed, patient, caffeinated people, treat that as a bug

that’s the series tbh

design psychology is mostly noticing the human nonsense before it ships

deal. hydrate first