Design fixation makes your first idea feel better than it is. Once that first sketch is on the page, most of your “exploration” becomes small variations on it instead of real alternatives.

pretty much

your brain hates blank space, so it fills it with the nearest sample: you

In 1991, David Jansson and Steven Smith ran a series of experiments with engineering students and working engineers.

think of it like designing a hotel room while standing in your own bedroom. everything feels obvious because you know where your socks are

annoyingly, no

asking helps, but the chapter is warning you about the gap between what feels true and what survives contact

In 2006, Microsoft launched the Zune to compete with the iPod. They had money, engineers, a clear goal, and a product team that had studied Apple’s player for…

yep. the first draft takes over is the trap door

then it shows up as zune chased the ipod

In 2006, Microsoft launched the Zune to compete with the iPod.

make the hidden assumption visible before the review starts

then test the behavior, not just whether the room nods

and if a choice only works for informed, patient, caffeinated people, treat that as a bug

that’s the series tbh

design psychology is mostly noticing the human nonsense before it ships

deal. hydrate first