R
Dr. Ren Vale
UX Psychology Researcher
Saturday, June 20, 2026 · 9:41 AM
ok dumb question, what’s the deal with your knowledge is the problem?
The curse of knowledge makes experts terrible judges of their own work. Once you know how something works, you stop seeing what a new user sees and start filling in the gaps automatically.
so the villain is... my brain trying to be helpful?
pretty much
your brain hates blank space, so it fills it with the nearest sample: you
In 1989, economists Colin Camerer, George Loewenstein, and Martin Weber ran a set of experiments at Wharton.
that feels rude but accurate
think of it like designing a hotel room while standing in your own bedroom. everything feels obvious because you know where your socks are
wait so the fix is just ‘ask users’?
annoyingly, no
asking helps, but the chapter is warning you about the gap between what feels true and what survives contact
In real teams, it usually goes like this. Designers review the flow and find it obvious. A developer reads the error message and it seems clear enough. The PM sits…
ok that’s the part people skip
yep. what your context hides is the trap door
then it shows up as photoshop was built for experts
(1989).
so what do i actually do differently on monday
make the hidden assumption visible before the review starts
then test the behavior, not just whether the room nods
and if a choice only works for informed, patient, caffeinated people, treat that as a bug
painfully usable advice
that’s the series tbh
design psychology is mostly noticing the human nonsense before it ships
ok send me the next one after i recover
deal. hydrate first
Read Sat, Jun 20 · 10:03 AM