Confirmation bias shapes what feedback you notice, trust, and explain away. If you do not decide in advance what would prove you wrong, research ends up backing what you already believed.

pretty much

your brain hates blank space, so it fills it with the nearest sample: you

In 1960, Peter Wason gave people the sequence 2, 4, 6 and asked them to figure out the rule.

it’s like asking someone about their gym routine while they’re wearing clean sneakers in daylight

annoyingly, no

asking helps, but the chapter is warning you about the gap between what feels true and what survives contact

When Segway launched in 2001, the story around it was huge. It was supposed to remake urban movement. When people pushed back on the $5,000 price, the sidewalk…

yep. you test the story you want to keep is the trap door

then it shows up as segway kept reading the warning wrong

When Segway launched in 2001, the story around it was huge.

make the hidden assumption visible before the review starts

then test the behavior, not just whether the room nods

and if a choice only works for informed, patient, caffeinated people, treat that as a bug

that’s the series tbh

design psychology is mostly noticing the human nonsense before it ships

deal. hydrate first