Predictive processing means users are always guessing what comes next. When your interface keeps changing its own patterns, people slow down, trust it less, and spend more effort checking things they should…

pretty much

your brain hates blank space, so it fills it with the nearest sample: you

Charles Berger and Richard Calabrese spent the 1970s studying how strangers interact.

it’s like taking the handles off doors because the room looks cleaner. technically the door still opens. good luck

annoyingly, no

asking helps, but the chapter is warning you about the gap between what feels true and what survives contact

Windows Vista shipped in 2007 with a security feature called User Account Control. The intent was real: before anything important happened on your system, the OS…

yep. uncertainty slows people down is the trap door

then it shows up as windows vista showed the cost

See were writing about industrial automation in 2004.

make the hidden assumption visible before the review starts

then test the behavior, not just whether the room nods

and if a choice only works for informed, patient, caffeinated people, treat that as a bug

that’s the series tbh

design psychology is mostly noticing the human nonsense before it ships

deal. hydrate first