Feature fatigue and Hick’s law mean more options usually make products harder to choose, learn, and use. Extra features may help you win the comparison table, but they often make the real experience worse.

pretty much

your brain hates blank space, so it fills it with the nearest sample: you

Debora Viana Thompson, Rebecca Hamilton, and Roland Rust named the pattern in 2005: feature fatigue.

it’s like handing someone a 12-page menu when they asked for lunch

annoyingly, no

asking helps, but the chapter is warning you about the gap between what feels true and what survives contact

Nielsen Norman Group: Simplicity Wins over Abundance of Choice.https://www.nngroup.com/articles/simplicity-vs-choice/

yep. people overbuy complexity is the trap door

then it shows up as most of what you added does not get used

In 2019, Pendo looked across 615 software products and found that 80 percent of features were rarely or never used.

cut the choice set before you polish the choice set

make the common path stupidly easy, then tuck the weird paths nearby

and if a choice only works for informed, patient, caffeinated people, treat that as a bug

that’s the series tbh

design psychology is mostly noticing the human nonsense before it ships

deal. hydrate first