Organizational memory does not fail all at once. It fades person by person. Once the reasoning behind old decisions is gone, teams start jogging through the same mistakes again as if they are new.

pretty much

your brain hates blank space, so it fills it with the nearest sample: you

When News Corporation acquired MySpace in 2005 for $580 million, it inherited a platform with real problems: slow load times, an ad-heavy layout, and weak mobile…

think of it like designing a hotel room while standing in your own bedroom. everything feels obvious because you know where your socks are

annoyingly, no

asking helps, but the chapter is warning you about the gap between what feels true and what survives contact

Every organization runs on two kinds of knowledge. One lives in documents: specs, postmortems, design files, meeting notes. The other lives in people’s heads: the…

yep. knowledge leaves with people is the trap door

then it shows up as the team forgets and starts over

MySpace was sold in 2011 for $35 million.

make the hidden assumption visible before the review starts

then test the behavior, not just whether the room nods

and if a choice only works for informed, patient, caffeinated people, treat that as a bug

that’s the series tbh

design psychology is mostly noticing the human nonsense before it ships

deal. hydrate first